Blackfox Backshop, is a home bake operation coming out of Northeast Minneapolis. The name and imagery is drawing from the baker’s dog, Cabbage. Specializing in cookies, cupcakes, and cakes this project was a sweet one from start to finish (I’m so sorry.) I created the brand’s overall aesthetic, took product photography, and did all of the copywriting you’ll see here.
Primary logo set with secondary marks and icons. I created a custom blackletter inspired font for the primary wordmark which works wonderfully as the B standalone icon. The sleeping fox is a cute little icon that is used on various marketing materials.
A quick look at the first round of packaging designs. This project is an ongoing one and will continue to evolve as I assist the client in growing her business. If you live in the Twin Cities area and would like to try some genuine homemade baked goods, please slide into those DMs.