Lox + Dam Cafe is a restaurant concept I created. I love going to new hip restaurants around Minneapolis, not only for the food, but to how everything about these restaurants serve to strengthen the brand. So when a potential job challenge me to create a new restaurant concept over the weekend I obliged.
Located on Main street in the heart of NE Minneapolis it's hard to stand out among the numerous eateries there. Big and bold is what I was going after, vibrant oranges, rich woods of the interior, and dad joke level copywriting all play a role in the atmosphere I envisioned this restaurant to be. Modern and hip, all while being able to laugh at itself and the 'artisan/boutique' restaurant scene as a whole.